Samra-Fredericks2003
| Samra-Fredericks2003 | |
|---|---|
| BibType | ARTICLE |
| Key | Samra-Fredericks2003 |
| Author(s) | Dalvir Samra-Fredericks |
| Title | Strategizing as lived experience and strategists everyday efforts to shape strategic direction |
| Editor(s) | |
| Tag(s) | EMCA, Strategizing |
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| Year | 2003 |
| Language | English |
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| Journal | Journal of Management Studies |
| Volume | 40 |
| Number | 1 |
| Pages | 141–174 |
| URL | Link |
| DOI | 10.1111/1467-6486.t01-1-00007 |
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Abstract
This paper draws together the ethnographic and ethnomethodological/conversation analytic traditions to outline an innovative and multidisciplinary approach for researching strategists-at-work. Ethnography is premised upon close-up observation of naturally occuring routines over time/space dimensions and ethnomethodology/conversation analysis, upon a study of people’s practices and inherent tacit ‘methods’ for doing social and political life, much of which is accomplished through talk. Through the observation and recording of strategists talk-based interactive routines and from drawing upon seminal studies within the social sciences, the paper aims to map out a number of analytical routes for a fine-grained analysis of strategists’ linguistic skills and forms of knowledge for strategizing. This includes their speaking of morals and the assembly of emotion as they construct a shared definition of the future. To illustrate the approach and its scope, the paper draws upon one ethnomethodologically informed ethnography. It will specifically focus upon aspects of the relational-rhetorical basis of strategic effectiveness as constituted by one strategist who was judged, from amongst a group of six, to have influenced strategic processes.
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