Rasmussen2023b
| Rasmussen2023b | |
|---|---|
| BibType | INCOLLECTION |
| Key | Rasmussen2023b |
| Author(s) | Gitte Rasmussen |
| Title | Multimodal engagement and interaction, and the appearance of contemporary non-traditional retail shopping |
| Editor(s) | Gitte Rasmussen, Theo van Leeuwen |
| Tag(s) | EMCA, Shopping, Multimodality |
| Publisher | Routledge |
| Year | 2023 |
| Language | English |
| City | New York |
| Month | |
| Journal | |
| Volume | |
| Number | |
| Pages | 104–127 |
| URL | Link |
| DOI | 10.4324/9781003284123-5 |
| ISBN | |
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| Howpublished | |
| Book title | Multimodality and Social Interaction in Online and Offline Shopping |
| Chapter | |
Abstract
This chapter describes how shop assistants and customers act and interact in a Danish coffee bar. The shop displays second-hand products and specialties, and invites customers to blend old and new, and high-quality and low-quality produce, as well as offers related activities to achieve an overall exclusive experience. The shop design encourages customers to explore the shop and its products, and to enjoy a cup of coffee or tea in the second-hand lounge section. Drawing on ethnomethodological conversation analysis, the chapter aims to show how the coffee bar and the shop assistants’ and customers’ engagement with it create a non-traditional approach to shopping and, in doing so, oppose anonymous mass consumption and purpose rationality.
Notes
