Due2014
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| Due2014 | |
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| BibType | ARTICLE |
| Key | Due2014 |
| Author(s) | Brian Due |
| Title | The development of an idea in a context of rejection |
| Editor(s) | |
| Tag(s) | EMCA, Multimodality, Workplace |
| Publisher | |
| Year | 2014 |
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| Month | October |
| Journal | Semiotica |
| Volume | 202 |
| Number | |
| Pages | 207-240 |
| URL | Link |
| DOI | http://dx.doi.org/10.1515/sem-2014-0036 |
| ISBN | |
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Abstract
On the basis of a single case analysis of a meeting in a Danish company, the article shows how participants cooperate and draw on different semiotic resources in their co-construction of a new idea. Thus, the article provides detailed descriptions of the first phase of an innovation process. The analysis is conducted on the basis of a video-ethnographic method and tools from multimodal studies and conversion analysis. The article shows how a new idea is constructed in a context of rejection by participants' affiliated response and distribution of cognition.
Notes
